Whitehat Marketing
Search Engine Optimization
Whitehat Marketing Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was submit the domainname of a website, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various accusal about the website, such as the words it contains and where these are located, as well as any weight for particular words, and all links the website contains, which are then ordered into a scheduler for crawling at a later date. Site owners started to be the value of having their sites highly ranked and visible in search engine results, creating an possibleness for both white hat and black hat SEO practitioners. By relying so much on factors such as keyword density which were alone within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to alter to see to it their results websites showed the most applicable search results, rather than related websites stuffed with many keywords by unprincipled webmasters.
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In recent years, the attempt to redirect search results to particular target pages, in a fashion that is against the search engines' terms of service, is often considered unethical search engine optimization (Whitehat Marketing). White hat methods are broadly disapproved by search engines and follow their guidelines. Even though white hats won't always show results in short period of time, they tend to create results that rank a long time, whereas black hats venture that their sites may eventually be banned either temporarily or permanently once the search engines key out what they are doing. Some of the Whitehat Marketing tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. White hat marketing applies the white hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all SEO activities are carried out while conforming to the guidelines, rules and policies of search engines.
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The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the website, such as the words it contains and where these are located, as well as any weight for specific words, and all links the website contains, which are then placed into a scheduler for crawling at a later date. Site owners started to recognise the value of having their sites highly ranked and visible in search engine results, creating an possibility for both white hat and black hat SEO practitioners. By relying so much on factors such as keyword density which were entirely within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adjust to see to it their results websites showed the most germane search results, rather than orthogonal websites stuffed with many keywords by scrupulous webmasters. Since the success and unpopularity of a search engine is discovered by its quality to bring out the most relevant results to any given search, allowing those results to be insincere would turn users to find other search sources. Search engines responded by underdeveloped more complex ranking algorithms, taking into account extra factors that were more difficult for webmasters to manipulate.
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