SEO
Search Engine Marketing
In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including somebody search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The signifier "SEOs" can refer to "search engine optimizers," a term adoptive by an industry of consultants who carry out optimisation projects on behalf of clients, and by employees who do SEO services in-house.
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In recent years, the attempt to redirect search results to particular target pages, in a fashion that is against the search engines' terms of service, is often considered unethical search engine optimization (SEO). White hat methods are in general authorized by search engines and follow their guidelines. Even though white hats won't always show results in short period of time, they tend to produce results that rank a long time, whereas black hats evaluate that their sites may eventually be banned either temporarily or permanently once the search engines hear what they are doing. Some of the SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. White hat marketing applies the white hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all SEO activities are carried out while conforming to the guidelines, rules and policies of search engines.
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