Black hat SEO
SEO Marketing
Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the quality of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Black hat SEO Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the former Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various accusal about the page, such as the words it contains and where these are located, as well as any weight for specified words, and all links the page contains, which are then set into a scheduler for crawling at a later date. Site owners started to licence the value of having their sites highly ranked and visible in search engine results, creating an possibility for both white hat and black hat SEO practitioners.
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Because effective SEO may require changes to the HTML source code of a page and site content, Black hat SEO tactics may be incorporated into webpage development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the make up one's mind of search engine exposure. Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that aggrade both the connection of search results and the dimension of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Black hat SEO Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the young Web. Initially, all webmasters needed to do was submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.
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