Blackhat Marketing
SEO
Initially, all webmasters needed to do was submit the domainname of a site, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various accusation about the site, such as the words it contains and where these are located, as well as any weight for medicinal drug words, and all links the site contains, which are then ordered into a scheduler for crawling at a later date. Site owners started to acknowledge the value of having their sites highly ranked and visible in search engine results, creating an chance for both white hat and black hat SEO practitioners. By relying so much on factors such as keyword density which were only within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to alter to insure their results pages showed the most applicable search results, rather than unconnected sites stuffed with many keywords by unprincipled webmasters. Since the success and quality of a search engine is stubborn by its cognition to green groceries the most relevant results to any given search, allowing those results to be unharmonious would turn users to find other search sources.
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The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer Blackhat Marketing as a stand-alone service or as a part of a broader marketing campaign. Because competent SEO may need changes to the HTML source code of a page and website content, Blackhat Marketing tactics may be incorporated into site development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the usefulness of search engine exposure. Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that aggrade both the connection of search results and the prime of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.
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