Search Engine Optimization
Internet Marketing
Search engine optimizers may offer Search Engine Optimization as a stand-alone service or as a part of a broader marketing campaign. Because existent SEO may demand changes to the HTML source code of a site and website content, Search Engine Optimization tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the firmness of search engine exposure. Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that aggrade both the connection of search results and the tone of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Search Engine Optimization Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the archaean Web.
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Despite the risk of ban, marketers still can go for black hat marketing because it helps in boosting up the page location in the search results. Search engine optimization (SEO) is the process of improving the visibleness of a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. Search Engine Optimization may target different kinds of search, including individual search, local search, video search, academic search, news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
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