Because effective SEO may require changes to the HTML source code of a page and website content, White hat SEO tactics may be incorporated into webpage development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the use of search engine exposure. Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that aggrade both the relevancy of search results and the attribute of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. White hat SEO Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the betimes Web. Initially, all webmasters needed to do was submit the domainname of a website, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.
Read moreSome of the White hat SEO tactics include: keyword stuffing, hidden text and links, doorway and cloaked pages, link farming and blog comment spam. White hat marketing applies the white hat SEO techniques, also known as ethical SEO. The white hat marketing implies that all SEO activities are carried out while conforming to the guidelines, rules and policies of search engines. It is an ethical guideline since all site managers abide to the written, as well as unwritten rules and guidelines for SEO. Some of these guidelines are: Black hat marketing involves SEO activities that are against the norms of search engines. It is effortful for the search engine alone to distinguish when black hat SEO is applied.
Read moreBecause effective SEO may require changes to the HTML source code of a page and site content, White hat SEO tactics may be incorporated into website development and design. The term "search engine friendly" may be used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the end of search engine exposure. Another class of techniques, known as black hat SEO, search engine poisoning, or spamdexing, uses methods such as link farms, keyword stuffing and article spinning that exasperate both the connectedness of search results and the social rank of user-experience with search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. White hat SEO Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the embryotic Web. Initially, all webmasters needed to do was submit the domain of a website, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed.
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